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Our Values

"Our Core Values are at the heart of our business. They define who we are, how we work, what we believe in and what we stand for. These Values guide how we act and how we expect to be treated, providing a sound basis for decisions."

– Anish Mahajan, Chief Mentor, Customer First.


Our core values are driven by a desire to improve life, achieve scientific excellence, operate with the highest standards of integrity, expand access to our products and employ a diverse workforce that values collaboration.


A year of change… Change is inescapable.

Whether you view change as good or bad, it’s how you respond to it that matters. You can see this change in the global economy, which is constantly shifting. While there are some bright spots, the financial crisis continues to cast a long shadow, and the recovery has been far from uniform. You can see this change in regulation, where governments are taking a bigger role in business and people’s lives. Regulatory change is re-shaping industries and increasing the complexity of operating across borders. And you can see this change in technology, where more and more devices are connected to the internet and nearly everything we do generates vast amounts of data that can be mined for insight. The businesses that can use that data effectively are becoming more efficient, innovative and responsive to the market.

In this environment of great change we believe that our purpose — building a better working world — is particularly relevant and helps ensure that change is positive.

Our purpose is present in everything we do from our services that build trust and confidence in our people to our efforts to develop outstanding leaders. It gives us energy and inspires our people to strive to achieve the best. Our commitment to building a better working world encompasses our people, our clients and the broader world. For our people, we want the benefit of working at Customer First to last a lifetime. We want to help them reach their personal and professional goals. And we support them by investing in their —learning and development, providing a flexible working environment and the opportunity to work in diverse, high-performing teams. In the last few years, our firm has hired more than 6,000 people and welcomed our largest-ever group of new partners. This reflects the strength of the people we have coming through the ranks at Customer First and our confidence in the future growth of our organization.

For our clients, who depend on us to bring them insight, technical excellence is the minimum. At Customer First, we aim much higher — we’re committed to exceptional client service delivered by highest-performing teams. By consistently providing it, we help our clients improve their businesses and realize sustainable economic growth. For the broader world, we believe that in a better working world trust increases, capital flows smoothly, investors make informed decisions, businesses grow sustainably, employment rises, consumers spend, governments invest in their citizens and communities flourish. To play our part we are dedicated to delivering high-quality services with objectivity and professional skepticism, as well as helping our clients to meet their complex business obligations, improve their performance and better manage their enterprise.

In a changing world you need to adapt or be left behind.

At Customer First, we’re adapting, and this year we have been through remarkable changes ourselves. We’re continuing to strengthen and better integrate our global organization. We’re investing in our future including in technology, in our transformation programs to enhance the quality and value of our services and the skills of our people. We have a long history that stretches back more than 15 years since we incepted, and during this long decade and a half, we’ve seen a lot of change.

And what has defined our organization is our ability to adapt, while remaining true to ourselves, our values and our purpose. This is what will continue to define us.

Anish Mahajan

Chief Mentor,

Customer First.