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Digital Services

Big Data, Digital Marketing, Social Media, Mobile Platforms, each presents unique opportunities for customer insight and new sources of revenue. Customer first works with you to transform your business by leveraging digital technologies. We guide you through the maze of device proliferation and show you how to leverage data for a richer customer experience, a more efficient workforce and faster time-to-market them into beautiful business ideas.

Creativity knows no boundaries, so we are passionate about creating and executing ideas that help businesses to connect and interact with their audience online.

Why go Digital?

Digital marketing field is constantly evolving. Brands, marketers and agencies need to develop multifaceted capabilities for brand management, social media optimization, content development, channel selection, target audience engagement, marketing campaigns design and execution.

Today a brand is no longer what it tells about itself, it is what the consumers tell each other about it.

Consumers are switching faster to the new-generation trends and technologies, businesses need to catch up too.

Customer engagement and feedback is much more important today. Digital media provides great opportunities to businesses but at the same time it brings enormous power in the hands of customers. If you are operating strategically, customers can become your brand advocate.

Digital conversations and interactions will continue growing. If you are involved, you definitely have competitive advantage.

Businesses are realizing the need of building highly engaged communities and responding to the needs and opinions of their customers.

Emerging trends in social media, search, mobile, data analytics and cloud are transforming the traditional style of marketing. Being responsive to these changes will take your brand to a whole new level, so it is essential to have a digital marketing strategy.

Our digital marketing services are amplified by our unparalleled expertise in technology and focus on customization and creativity. Customer first online marketing services are extendible to marketers and agencies to create intelligent digital media ecosystems, develop brand awareness and streamline content development and distribution across multiple digital channels. Our integrated digital marketing programs help our clients to unleash the potential of digital media for maximizing efficiency and ROI coupled with sustainable competitive advantage.

Our digital marketing services include Online Brand Development, Brand Management, Blog Management, Search Engine Optimization, Social Media Marketing, Pay-Per-Click and creating a Digital reputation.

What Makes Us Stand Out

Our digital solutions are comprehensive and we really mean it. With our innovative engagement models and global presence, we can serve as your full service marketing department reducing costs and time to market.

Apart from complete marketing outsourcing, we also deliver customized solutions based on your specific digital media requirements like search engine optimization, content marketing, social media optimization, pay per click, blog management and other related digital services.

We leverage automations tools resulting in faster and smoother operations. This also enhances assets reuse and delivery of consistent multi-channel campaigns.

Our digital marketing process is highly strategic with dedicated teams at distinct stages. This standardizes the marketing operations and facilitates quality, consistency and operational efficiency throughout.

Our creative teams operate on cutting-edge technology platforms enhancing productivity and cost-effectiveness.

SEO – PPC / SEM   paid search campaigns that exceed targets

We create and manage paid search (PPC) campaigns that deliver ROI by combining data analysis, continuous optimisation and statistical modelling to maximise budgets across google, bing and yahoo.

How we work

Data analysis and continual optimisation are at the core of our methodology for planning, launching and managing complex paid search campaigns. Our approach focusses on quality score and flexibility. Location, time of the day and device all influence a customers’ use of search; we segment and manage paid search accounts to take advantage of these behaviours.

Social Marketing   forget small talk. Lets build relationships.

Marketing is no longer a one way street. You get what you give. In this environment, we believe that engaging social brands don’t just talk, they listen. And they don’t just share, they deliver value.

How we work

We know social. We live it. We breathe it. We spark conversations between brands and people that build deeper relationships. Using online listening, we gain insight into your customers’ desires, behaviours and how they perceive your brand. We use this knowledge to develop a unique tone for your brands personality. That is the launch pad from which we create and spread relevant content across social communities, moving your brand from just talking, to being talkable.

Creative   creativity is in our DNA

We develop hard working and intelligent creatives to deliver results. We understand the pulse and the feel of the digital world.

How we work

We combine creative thinking with technology to add value to your bottom line.

Display   performance – led display campaigns

We develop innovative, tailored display strategies that deliver strong ROI from publishers, networks and ad exchanges utilizing the latest Demand Side Platform (DSP) technology.

How we work

We are experts in real time bidding (RTB) through exchanges and DSP’, dynamic banner ad Messaging, third party data integration, audience segmentation, rich media and SMART re-targetting. We work across desktops, mobile and video campaigns. Our teams combine their creative strategies and analysis to plan and relentlessly optimize campaigns to drive results

Affiliates   connecting brands and affiliates

We use innovative strategies and our relationships with top affiliates to drive sales and leads on a performance based model.

How we work

The affiliates teams establish a clear understanding of your brand proposition, products and what differentiates you. We then use our technical and strategic experience across multiple networks, verticals and publishers to connect with the right affiliates for you – delivering optimal placement and generating a volume of genuine sales.

Mobile   mobility is in our genes

We optimize mobile and tablet sites, apps and campaigns, which encompass social, display, affiliates and search.

how we work

Customer first employs expertise across strategy, user experience and technical development to ensure our clients are best placed to adapt to changes in the consumer behavior driven by the spread of smart phones and benefit from the mobile channel. From search and display to social engagement and mobile design and build, Customer first covers the full mobile experience – enabling a true, fluid, multi-channel, multi-lingual digital strategy.

Digital Strategy   for us it is an art

We combine consumer insights and vertical research to create and plan stratehies that deliver tangible results, no matter how complicated the eco-system becomes…

How we work

We create insights by profiling consumer personas, tracking behaviours and how consumers interact with your brand. This research enables Customer First to understand which brand touch points are significant to your customers, and how we can influence them throughout their consumer journey.

Create your digital brand